An adware bundler is a downloadable program that is typically freeware because it is bundled with advertising software, adware. The adware may function independently of the bundler program, but in some cases the bundler program will not function if the adware is removed, or will not install unless the adware is installed. Most Adware Bundlers install several adware applications from multiple adware vendors, each of which is governed by a separate End User License Agreement (EULA) and Privacy Policy. Some Adware Bundlers may not fully and properly disclose the presence of bundled advertising software during installation.

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